AR Product Configurator & 3D Visualization Platform for Custom Furniture

LuxeCraft specialized in high-end custom furniture but their sales process was cumbersome: customers filled paper forms describing preferences, designers created 2D sketches over 3-5 days, revisions took weeks, and clients struggled to envision final products, leading to 22% order cancellations after seeing finished pieces. The 3.5-hour consultation process limited daily appointments and scaled poorly.

The company needed a self-service configurator where customers could design custom furniture in real-time, choosing dimensions, materials, colors, and features while seeing instant 3D visualizations. The solution required AR capability to preview life-size furniture in actual spaces, real-time pricing calculations, seamless handoff to production systems, and an engaging UX that made complex customization feel intuitive.

We analyzed 200 historical custom orders to identify common configuration patterns and decision trees. Research revealed customers made choices in a specific order: style first, then dimensions, material, color, and finally hardware/details. We designed a progressive disclosure interface guiding users through this natural decision flow with beautiful 3D previews at each step.

The platform was built using Three.js for real-time 3D rendering in browsers, with WebGL shaders for realistic wood grain and fabric textures. The mobile app used Unity for AR experiences via ARKit/ARCore. We created parametric 3D models for 12 furniture categories (sofas, tables, chairs, cabinets) with 2,500+ configuration options. A custom pricing engine calculated costs dynamically based on materials, dimensions, and complexity.

Integration with Autodesk Fusion 360 API enabled automatic generation of technical drawings and CNC machine files from customer configurations. Orders flowed directly into production scheduling software, eliminating manual data entry. The system integrated with Shopify for e-commerce checkout and inventory management.

The AR configurator transformed LuxeCraft's sales process, enabling customers to design custom furniture independently. Custom orders increased from 120 to 414 monthly, with average order value rising 38% as customers added premium features. Design consultation time dropped from 3.5 hours to 1 hour per order. The platform achieved 89% customer satisfaction and a 4.9/5 rating, with 73% of users sharing AR visualizations on social media, driving organic reach.